TAKING ADVANTAGE OF DISRUPTION

Anticipate Disruption and prepare for it to thrive in the digital economy

Industry disruption is not new. Never before in history have so many technological trends matured and converged at the same time, changing the playing field itself. Business success in this new paradigm requires that companies radically transform themselves by adopting new ways of operating. Companies must embrace new technologies to not only protect and grow their core business but simultaneously innovate to create and scale new business.

Reinvent to Disrupt

An Accenture study reveals that industry disruption is a reality for most enterprise in India, and US$1.8 trillion of enterprise vale is at risk of displacement because of it. Enterprises have a challenge before them, but they also have an opportunity because if harnessed strategically, disruption can drive the next phase of business growth.

For the study, Accenture researched more than 2,000 large companies in India to develop the “Disrupt ability Index’ which measures an industry’s current level of disruption and its susceptibility to future disruption, providing a toll to assess potential risks and identify strategies to not only survive, but thrive in disruption.

Four strategies to thrive in Disruption

Disruption is your reality

The report found that 44 percent of companies across industries are currently experiencing disruption, and 38 percent are susceptible to future disruption, putting them in a precarious position that requires urgent attention.

Disruptive ideas: Small teams score over big ones

u Moments of great scientific disruption aren’t necessarily glamorous. A world-changing idea might spring up when someone is sitting in an office or scrawling notes, or maybe riffing with a colleague. Bing projects leave more vivid impressions – landing on the moon, testing atom bombs, or, more recently, finding the Higgs boson and detecting Einstein’s predicted gravitational waves using pair of sprawling but stunningly precise detectors. The paper announcing the Higgs boson boasted 5,000 authors, the one on gravitational wave detection, 1,011 authors.

u A new analysis suggests the papers that spawn whole new branches of science most often spring from lone researchers or small groups, and the more innovative and disruptive the findings, the smaller the teams.

u How do you measure disruption? Dashun Wang of Northwestern University said they looked for a telltale pattern in the way a paper was cited in subsequent work.

u The more innovative papers would be cited without the older studies that they themselves cited.

u Less disruptive papers, by contrast, would be cited along with a string of previous work.

u The disruptive papers also get cited longer into the future even if they have lower impact at first.

u When they tracked individual scientist, they found the same person had more disruptive impacts when part of smaller teams than when part of larger ones. This comes at a time when small science needs some respect.

u Almost every week someone somewhere calls for anew Manhattan project. Apparently we need a Manhattan project for cancer, for health, for solar power for cyber security, for nutritional supplements and most literally for protecting the island of Manhattan from sea level rise. Ref: - 02.03.19 (HT)